Introduction

What makes someone want to watch others play video games?

To some, it’s the level of play demonstrated such as a ridiculous no-scope headshot from in an FPS. To others, it’s something they can relate to since they don’t really play or care about traditional sports. In the future, fans might even care solely due to culture, which is what Dreamhack has achieved. Pretty much everyone around that part of Sweden goes to the Elmia because it is one of the most fun and epic social events of the year.

Today, the vast majority of fans are drawn by one thing: the story lines of the players/teams and the rivalries behind them. Continue reading →